How to survive for PCB supplier

Currently, with the fierce competition in PCB industry in China, it is gradully getting harder and harder for pcb suppliers to survive. So how to stand out in this condition?As a pcb supplier, you must know clearly what will affect a purchaser’s decision, such as shipping, operational type, price, lead time, facilities in factory, certifications and so on.

Shipping: most of the clients prefer to choose coastal suppliers s, which are more convenient and economic for shipping, that’s why there are so many trading companies and factories in shenzhen and NingBo. Besides, to cooperate with a good shipping agent is also a necessity.

Operational type: as we all konw, for trading company, they will charge extra commission based on exw factory price for their service, so it is not cost-effective to choose trading company. So for many factories with their own trading team will have advantage in price when face to a same vendor.

Price: it is always the main factor that will affect a purchaser’s decision, so your quotation must be reasonable and 100% right, otherwise you may lose a potential and valuable customer. Besides, if your customer is doubted about your quotation, you should be confident in your price and don’t be too easy to compromise. However if they doubted for 2 or more times, you should have a double check if there’s any wrong in your quotation.

Facility: I am now working in Wonderful PCB(HK) Limited, and we have many clients from all over the world come to our factory to have a visit, many of them are glad to give us orders in spot, why? The scale, the tidy environment, and professional equipment impressed them.

Certification: for some customers, they have few chance to come to China to have a visit of the factory, so they can only evaluate by certifications, among all the certifications, UL is always the most important one. What’s UL? It is the abbreviation of Underwriter Laboratories Inc., which is the most authoritative institute in America and also a non-governmental institution for safety test and authentication in the world. The UL serial number marked in HDI PCB represents that this type of PCB has been accredited with UL certification in America. Normally, the test for PCB is about flame retardancy test and it can be classified into different levels(105 degree,130degree etc.), but the UL certification won’t be distributed, but you can search it in UL website and confirm by UL number.

Above all, as a pcb supplier, if you konw all the factors clearly and try to improve youeself in these aspects, you will be the best one sooner or later.